Edie Ure is a born and raised Londoner who, after graduating with a Fashion and Textiles degree from Central St. Martins worked as a designer in Milan and Paris, later moving to New York to work for Ralph Lauren. In New York she co-designed a children’s wear line with Ulla Johnson and created prints for many major fashion brands.
While her children were still little, her family left Brooklyn and moved to Boulder, Colorado, where she now lives with her son, daughter and dog Levon. She works as a sustainable fashion educator, teaching natural dyeing from her home and internationally. Ure also collaborates with eminent designers like Ryan Roche, Brother Vellies, Misha and Puff and Awave Awake, for natural dye development and production. Utilizing the local ecosystem to gather flowers, bark, leaves, roots, vegetables and minerals, she creates color palettes without the use of harmful toxins.
Color is key to her work, believing that it conveys warmth and spirit and taps into something emotionally deeper than trends. Her aim is to make things that have an impact on the user but not the earth.